Meta tags are descriptive tags placed between <HEAD> and </HEAD> tags of a web page usually the description first and then the keywords metatag.
 
They look like this
 
Description Meta:

<META NAME="description" content="Your most important keyword phrases should appear in this description.">
 
Keywords Meta:
<META NAME="keywords" content="keywords phrase 1, keyword phrase 2, keyword phrase 3, etc.">
Do not repeat keywords more than 2-3 times in these tags otherwise it is considered as spaming.
Your Keywords Meta should not exceed 1024 characters including spaces.
Also your Description Meta tag should not exceed 250 characters including spaces.
You can use plurals and misspelt words within the keywords tags.
The keywords in them should also be found within the content of your website.
 
There is one more meta robots tag.
The Robots META Tag is meant to provide users who cannot upload or control the /robots.txt file at their websites
<meta content='index,follow' name='robots'/>
 
This instructs the search engine spiders to follow all the links and index the site.
If you want it to be a private blog put NOINDEX, NOFOLLOW instead.
 

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